Google’s debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.

Click fraud persists in plaguing advertisers and the search advertising companies that sell ad space. High-profile lawsuits
have happened as a result of businesspeople contending not enough is being done to keep their budgets from being tapped
with illicit clicks.

With trust occupying an important part of any online advertisingproduct, Google and its competitors have to work hard to stay ahead of the various grifters, thieves, and assorted criminals who would loot their ad clients. They haven’t always been very communicative about their work, claiming that the bad guys would profit from information about anti-click fraud efforts.

That position hasn’t satisfied advertisers nor the many third party companies that attempt to track click fraud independently of the search companies. Google and others generally refuse to give up information on their anti-fraud efforts, citing the benefit of such transparency to those who would game the system.

Room for improvement in discussing the click fraud issue has existed for some time. Yahoo opened a Traffic Quality center
last week, and now Google has followed suit.

Much of the information Google presents in its Ad Traffic Quality pages has been seen before. Google claims it proactively finds all but about .02 percent of what turn out to be invalid clicks. Advertisers who find and report invalid clicks can be reimbursed by Google after those clicks have been confirmed invalid.

Google suggested a way advertisers can help themselves against click fraud. “Advertisers should have a working definition of ROI that is trackable. For advertisers that are not selling products directly online, try to define some intermediate step
(e.g. filling out a form) as a proxy for a conversion,” they said.

Another section of the Traffic Quality center focuses on some of the technical discussions on click fraud. It includes articles
by Google staffers about click fraud, and references to official and unofficial blogs by Google and by people like Matt Cutts and Shuman Ghosemajumder, both noteworthy Googlers on the topic of click fraud.

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i am a frequent reader of Johnchow.com blog and recently everybody really following the updates of john chow blog. I was wondering what actually the people felt about john chow website being basically banned from google search engine for simply trying to be monetized.

I think it is awful if it was a hand job by Google. I tried to search “john chow” using google but it no longer return johnchow as a top result. I was wondering actually if it is wrong to monetize your blog with others sources?

What actually made John chow banned from google SE? Or can we summarize here john chow make so much money from google adsense? or Simply google algorithm thinks that john chow is simply a spamming web content to their search engine algorithm?

i would love to hear your comment about this feel free to drop your comment and i would be happy to read and reply your comment.

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Well, Do you love Contest? I believe everbody love contest! well if you do, why not join the gmail t-shirt design. Because google are now looking for a new Gmail t-shirt design. this news probably wouldn’t be worth writing about. But what’s interesting is that Google is holding a contest to determine the shirt’s design, and the winner stands to gain $2,000 and a new iPhone.

Actually, those goodies are just for starters. The grand prize also includes a $400 JetBlue gift certificate, a Jawbone Bluetooth headset, and “some fun Google schwag,” according to Kevin Systrom of the Gmail Team. Systrom explained the contest on the Official Gmail Blog, saying the company wants people to “submit a design that you think embodies the Gmail personality most.”

“We’ve teamed up with Threadless.com which does this sort of thing all the time,” he continued. “Threadless.com is a site where anyone can submit designs that they’d like to see appear on a T-shirt, people vote, and a small number of winners are printed and sold online. Today, Gmail and Threadless launched a competition created specifically for Gmail with the theme ?Connect!’”

The official contest page notes that submissions will not be accepted after August 16, and that “[w]inners will be chosen by the Judges within 45 days after the competition end date.” I’d like to encourage all of you design-oriented people to get to work. I’d also like to direct a hat tip to Google Blogoscoped’s Philipp Lenssen for catching word of this contest.

So what to do now? Don’t wait join the contest now!

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